1.1 About Maxim
Launched in 1980, DongSuh Food. Inc.’s main brand
No. 1 Brand in Korean coffee market
Introduced F/D (Frozen Dry) type instant coffee to Korean coffee market
1986.12 Export to the U.S
1994. 9 Launched Maxim Columbia, Brazil, and Kilimanjaro
1998. 2 Export to Europe
1999. 3 Awarded for No. 1 Brand in Coffee (한국능률협회)
1999. 9 Awarded for Bes
market. Its strongholds are Europe and Northeast Asia. For example, it released internet mobile phone in early stage and even a special model ‘VERTU’ diamond decorated phone.
2.2.5 SERVICE
Nokia Care
As a customer service center, Nokia care helps customers to utilize Nokia’s product as much as possible. It successfully operates Nokia care line, Nokia care center, and Nokia authorize
1. Corporate Overview
(2008 standard)
Global Sales : $25 billion
Subsidiary Outside the United States Sales: $ 16 billion (64% of total sales)
business in 60 countries around the world
products on sale in approximately 200 countries
Number of Employees: 79,000
1950s
they develop electronics-related products, including electrical and mechanical fields in the new product developmen
1. 기업 개요
(2008년 기준)
글로벌 매출액 : 250억 달러
미국외 자회사 매출액 : 161 억 달러 (3M 전체 매출액의 64%)
전세계 60여 개 국가에서 사업 중
약 200여 나라에서 제품 판매중
종업원 수: 79,000명
1902년 다섯 명의 사업가가 연마재 휠 제조용 미네랄 채광을 위해 미네소타주 투하버스에
diamond model (Porter, 1990) in order to assess the competitiveness of Wal-Mart and E-Mart. Also, to incorporate the obvious cultural factors, we will used Hofstede’s(1983) cultural dimension model. Finally, we will give the several propositions to make the Wal-Mart more competitive in the Korean market.
1.2.1. Importance of Conceptual Framework
These are some notable articles and Master t